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Greenpeace France surprises viewers with a heartwarming Christmas ad.
The agency 84.Paris focuses on handmade for the spot "The Handmade Gift". And tells the story of homemade Christmas gifts - without sacrificing the Greenpeace-relevant message at the end. No shock imagery, no drama, no kitsch - it does work. Towards the end of the year they do arrive, the Christmas campaigns that deserve to be highlighted. (hae)
