Hot & Spicy
Print advertising with an aha effect: Ogilvy advertises the KFC line with scharf.
At first glance, the subjects could possibly be misinterpreted. However, at a second glance at the latest, it becomes clear that the clouds of fire depicted are deep-fried chicken pieces. Not only do you immediately smell dripping fryer oil, but also the one or other award that Ogilvy will win with the campaign. And you momentarily forget why KFC is usually in the headlines: because of animal welfare issues. As was recently announced, the fast food giant has now launched another attempt to expand and establish itself in Switzerland. (hae)
