Hold my Beer
The phrase «Hold my Beer» is something of an internet phenomenon. Amstel has now turned it into a video for a campaign, celebrating friendship—and beer.
"Hold my Beer" is used in internet culture to describe a budding, mindless, reckless, and stupid action. Challenge accepted, hold my beer, I'll try. Ventures you probably wouldn't tackle without a beer in your hand - and you'd better not.
The Dutch agency 180 Kingsday has filmed the popular phrase for Amstel in a charming commercial. With a small peculiarity: The colleague handing over the beer actually just wanted to go to the toilet quickly. It's good to have friends like that - who are still there when things take a little longer. (hae)
