Here comes the Nespresso Velo

The Swedish company Vélosophy specializes in bicycle production with recycled aluminum. This gives the valuable metal a second life on the road. That makes sense. What makes less sense - at least for ecological reasons - is to pack every single coffee in an aluminum capsule. Especially if this ends up in the waste garbage can after use instead of being recycled. According to Nespresso, there are 2700 collection points in Switzerland that could achieve the targeted, theoretically achievable 100 percent return rate. How high the rate is in reality remains a secret. If it were worth mentioning, it would probably be communicated.

In Sweden, Nespresso is demonstrating goodwill. And is cooperating with Vélosophy by providing the aluminum obtained from recycled Nespresso capsules for the frame. The result is a bicycle that not only has a rather apt name, "Re:Cycle," but is also quite attractive. The Stendahls agency is behind the project. They probably also had the idea to create the bell in capsule design. The color is the same as the Nespresso flavor Arpeggio. There are two (!) cup holders in the wooden basket so that to-go culture doesn't fall by the wayside. The Nespresso Velo is available in a limited edition and costs $1450. Have a good ride!