Put your hand on it - Volvo is safer (also for women)
The bad news: If you're a woman, your chances of surviving a car accident are lower. The good news: Volvo is now working to combat this inequality.
Equality has many faces. For example, that of a crash test dummy. The dummies, which provide data in experimental accidents to increase driver safety, correspond to the average man in terms of size and posture. This means that the safety equipment in cars is optimized so that this 08/15 man survives as far as possible. Bad luck for all other passengers. For example, women, who are smaller on average and also have a different physique.
Unsurprisingly, Volvo has noticed this safety-related discrimination. The most Swedish of all car brands may no longer be Swedish (but Chinese), but at least they still have their campaigns created by local agencies. Which is rarely a bad idea in the case of Forsman & Bodenfors.
The print ad lets the reader test whether they meet the standard crash test dummy - or whether it could be tricky in the event of an accident. With the EVA initiative Volvo now wants to encourage the car industry to make its vehicles safer for EVERYONE. And above all, they want to draw attention to the fact that they have been testing with female crash test dummies since 1995. At the beginning of the noughties, even with a pregnant dummy. The Swedish tank is alive!
