Great cinema for the first NBA games on Indian soil
NBA games are being held in India for the first time. The agency DDB Mudra is kicking off the event with an impressive commercial.
India will host two NBA preseason games in October 2019. The Sacramento Kings will meet the Indian Pacers in Mumbai. An absolute premiere: For the first time, two US professional teams will play games on Indian soil.
The agency DDB Mudra has won the pitch and is responsible for the campaign, which accompanies the NBA India Games 2019 - and should ensure the necessary attention. The world's leading baseball league NBA is big - but the spot is even bigger. At least the helium protagonists, who pursue their great passion oversized above the rooftops of the city.
Fascinating images were created - it is a pity that this is not a real production, but CGI.
