Joy shared is joy doubled

"All by myself" - Céline Dion's anthem of the lonely and left alone has - once again - a big appearance. For once, it's not about the lovers and non-lovers, but about soccer fans. In the new spot for Heineken's Champions League sponsorship, Publicis Italy shows why even the most beautiful pastime in the world is more fun together. Cheering alone is okay, but just for a proper high-five you need at least one extra hand. "Better together" was launched last week and whets the appetite for the new CL season.

Remains to note that many people quite like to watch football alone and devote all their attention to the game of matches. Or at least prefer than with the wrong people.