Faces of death
Lose, luege, laufe: Serviceplan made pedestrians the protagonists of a road safety campaign in Paris.
From the series: "If it really worked like that, then chapeau!": The poster stand makes the sound of a car braking at the right moment - and at the even more right moment, a perfect photo of the terrified passers-by. With the claim "Don't take the risk of staring death in the face", a real-time campaign with a guaranteed educational learning effect was created. Always look carefully when crossing the road - even at pedestrian crossings.
Whether this small camera hidden in the poster was really able to take a photo of this resolution from a distance at exactly the right moment remains Serviceplan's secret. One might at least cautiously question it. But if you do: a second "Chapeau" on top! (hae)
