Free love on tour

With Virgin Media's 30-day contracts, you're not tied down for years. Finally, another chance for some risqué advertising!

virgin-media

"The age of promiscuity is here!" says the sign on the double-decker bus. "Promisucuity" means "frequent partner changes" and of course has a sexual background - when it is not being applied to mobile phone contracts. Virgin Media has abolished long contract terms in Ireland. The customer no longer has any obligations and is free.

The idea of involuntarily turning bus passengers into participants in an uninhibited group sex orgy is funny. But you don't really warm to the realization. Doesn't the whole thing seem more like a bunch of panicked people trapped in a smoky room trying to get out? Or zombies on a Sunday drive? Almost frightening. Sex sells. But you should realize that it's about sex. (hae)

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