Strong form
Even an old idea can be delightful. And a beautiful back, of course.
The idea has been working for decades: Absolut Vodka has always advertised with the striking bottle shape, which is supposed to be reminiscent of Swedish apothecary bottles. Campaigns in past decades featured the shape, but not the bottle. Like Tony yogurt, only with alcohol.
The subjects developed by Laut von Leise therefore almost make you feel nostalgic. The Munich agency created the first campaign for the Swedish high-proof brand's nightlife concept at the end of 2015 and is now following up. With beautifully crafted subjects. And two ladies kissing, who hopefully didn't have to drink Swedish potato desillat to get into the party mood. (hae)
