Flat White?
Leo Burnett London and McDonald's are continuing last year's successful coffee campaign and are once again taking aim at the "bean hipster" culture.
With the "Flat White", the coffee culture has recently been enriched by a hip way of preparation. According to Coffeecircle.ch the trend spilled over from Australia to our shores in recent years and nestled itself especially on Instagram thanks to the much-photographed "latte artworks.
Now you just need to know what exactly a Flat White is. And this is where Leo Burnett London comes in. The agency already made fun of the barista cult for McDonald's a year ago (Werbewoche.ch reported).
Explaining how to prepare a Flat White can degenerate into half a science. Unless you get to the point. The saleswoman at the fast-food giant, which offers the Flat White in addition to regular coffee, puts an end to the mysterious hipster mystery and explains matter-of-factly: "It's like a stronger latte just with less milk. We can imagine what that means, thank you. (hae)
via: Adstasher.com
