On fire for the competition
Clever, clever: The David agency and Burger King are showing Brazil how to use augmented reality to give the competition a run for their money.
Put it on the grill: In Brazil, Burger King combines its own flame cult with the company's passion for pissing off the competition. Using augmented reality, users of the Burger King app can make competitors' billboards burst into flames. As a reward for the commitment, a free Whopper beckons.
