Somewhat carbon neutral
Yorkshire Tea is celebrating its own carbon neutrality with a humorous campaign.
The products of the British tea label Yorkshire Tea are now completely climate-neutral. For five years, the company has worked to promote projects directly related to its own value chain, thus offering the end consumer a clear conscience in 2020.
To celebrate the white CO2 vest, the Lucky Generals agency has asked the real illustrator of the - at least in the UK - iconic tea pack to trim the idyllic Yorkshire tea landscape to climate neutrality by making a change or two. Andrew Hutchinson gives it his all. The result: almost satisfactory. The campaign: quite satisfactory.
