It's going to be... a Whopper!
Burger King's «Mystery Burger» promotion is just like the commercial promoting it: kind of crazy, but kind of good.
One thing you have to give the action credit for: It's never been done before. Probably. And it will work. Probably. For two euros (!) you can buy a surprise burger from Burger King. Without knowing which of the ten most popular Burger King burgers you've got - the box is white and always looks the same. So the big excitement comes after the purchase. Is it a Whopper? Is it the Steakhouse Burger? Is it the Big King XXL? There's no way to know beforehand, as the spot from longtime Burger King house agency Buzzmann also shows. "The Mystery Burger" runs until September 25 in all 161 French branches of the fast food chain. (hae)
