Substitute player
Because fans have to work on the weekend, they can't go to the stadium. Publicis has found a solution—and is sending substitute players to fill in.
Another charm offensive that Publicis Italia is unleashing on the fans of Serie 1 club Udinese Calcio on behalf of main sponsor Dacia. A year ago, we already wrote here about the "run-in pregnant women" reportsPregnant women were offered season tickets and a run-in promotion with a special baby jersey. At that time, the club was working on the next generation of fans to fill the empty stands in the short and long term.
The new campaign "The Swap" once again aims to bring supporters into the stadium. This time, however, it's not about fans who don't want to - but those who can't. Because they have work commitments. 4.5 million Italians have to work at the weekend. Dacia is sending substitute players to make it possible for fans to go to the stadium.
At first glance, this seems a little contrived, but it actually happened. Just like the run-in action. And various stadium stunts, which Publicis also prominently implemented for Champions League sponsor Heineken. The denouement in front of tens of thousands of witnesses gives the whole thing a well-placed shot of authenticity. (hae)
