A father-daughter thing
The Norwegian classifieds platform Finn.no has switched agencies. The popular campaign remains the same—and there's a reason for that.
There is no reason to end the successful and popular "Bought something stupid?" campaign (original title: Gjør noe smart med dumme kjøp). The two epic commercials are unforgettable 2015 spots with the canoe and the camera. In the meantime, the Anibis campaign "Verchaufs eifach!" (Just buy it!) was somewhat reminiscent of the basic concept developed by Try: getting rid of bad purchases and unnecessary items as quickly as possible.
Speaking of try: the creative team responsible for the campaign has left the agency and joined its competitor Morgenstern. The client Finn.to was taken with them and so the campaign continues unchanged with the new agency - including the disdainful Finn.no hangover. And that's a good thing. "Wingsuit" is the name of the commercial launched in May 2017. (hae)
