Cheers to the real followers
What would a world look like in which followers literally followed you? DDB answers that question for Miller Light.
The glamour of the world of followers and likes has long since faded. Anyone who generates a lot of thumbs up and clicks on social media doesn't necessarily have many friends in real social life. And perhaps that's better, because followers are not friends - certainly not real friends.
In a spot directed by Ringan Ledwidge, DDB shows what a world would look like if social media were reality. Followers would chase you and at most interrupt your hunt to take selfies or other photos on occasion. In the end, the certainty remains: There's nothing like a few friends you can rely on and have a beer with.
The commercial premiered during the first game of this year's Word Series. This is the final game of the U.S. professional baseball leagues, in which the winners of the National League and the American League meet. Together with the NFL's Super Bowl, the World Series is one of the most important sporting events in the USA and takes place this year from October 22 to 30.
