An ad makes the avocado ripen
To explain how to properly ripen an avocado, Colombia—the leading exporter—placed a practical ad in The New York Times.
Avocados are more in demand than ever. Tons of them are imported from Colombia to the USA every day. The problem: when you buy them in the store, they have usually not yet reached the optimum degree of ripeness. Ripening is the order of the day. In Colombia, a traditional method has been developed for this: The avocado is wrapped in newspaper and ripens under optimal conditions. The color of the skin indicates when it should be eaten and for what purpose. The Colombian Food advertisement provides a remedy. With its own advertising medium, the New York Times, it not only provides the necessary wrapping material, but also offers the key to optimum ripeness thanks to the color chart.
The good old strengths of print advertising. Digitalization in honor, but: Programmatic advertising will still not be able to pack fruit in ten years.
