Eat a little better with Intermarché
C'est magnifique: The French supermarket chain Intermarché celebrates the love of good food with a three-minute storytelling teaser.
In 2017, Intermarché enchanted viewers and the advertising world alike with the "#lamourlamour" commercial (Werbewoche.ch reported). The message even back then: there are many reasons to eat better - and Intermarché provides the ingredients. To mark its 50th anniversary, the supermarket chain is once again presenting romantic storytelling, accompanied by a chanson gem. This time it is a cover version of Cole Porter's song "C'est magnifique" from 1953, which tells the story of an elderly man who has lost the love of his life - but not the lust for life. The three-minute commercial, of which shorter TV versions will also be broadcast, celebrated its premiere in France on Sunday. C'est magnifique!
