An appetizing wash
McDonald’s and DDB Prague are promoting their newly launched delivery service in a clever way—with visuals that depict both the problem and the solution.
The decision to order food can come from a variety of reasons: You don't have any food at home, you're too tired, or you simply don't have the time. Quite often, however, it's also because you simply don't feel like it - and not even for the cooking itself, but for what comes afterwards. While some people consider washing up to be something calming and meditative, many people dread it.
DDB Prague also recognized this and unceremoniously incorporated it into their campaign for McDonald's: Stacked pans and plates create a Big Mac, bowls and cutlery form a portion of fries, and glasses, napkins and a citrus squeezer transform into a McSundae. This visually appealing setup is sure to be happily left in the sink a little longer.
