Pressure and away
Adam&Eve DDB explains why a single button makes all the difference in the new Golf GTE.

The famous button that decides between victory and defeat. Over life and death. Or in Volkswagen's harmless case, power or extra power. If you press the said button in the Golf, the gasoline engine is added to the electric drive and provides additional power or additional range as needed. This makes the vehicle both economical and sporty in any everyday situation. The function could have been solved differently, but a button always fascinates more than a menu setting on a touch display. Adam&Eve DDB shows why with various adaptations of famous scenes from cinema history - and the equally famous, resounding laughter of victory after the button is released. (hae)
