The truly social media
The London-based agency Oliver points out that print will remain an essential medium well into the future.
A campaign where you don't know whether to laugh or cry. If these are the arguments with which the print media want to stop the overwhelming digitalization, then "good night Saxon". Printed paper is clearly superior to virtual binary codes in so many areas that we can confidently dispense with the "we've been able to do this for longer and even better" line. You can simply pass on a newspaper - but an article is still easier to share digitally. And most online media today work without any problems on different browsers, operating systems and end devices. "The joy of print" is something completely different. The feel, quietness, smell, size and so on.
