Geico's smartdogs fight smartphones at the wheel
Distracted people fiddling with their smartphones at the wheel? Once again, our four-legged friends have to fix it. At least in the vision of US insurer Geico.
People never learn - and can't stop even with the best intentions and arguments. A glance at the smartphone, two or three taps. These brief moments are often enough to let your attention slip completely from the road to the screen and cause an accident.
The US insurer Geico, which is best known on this side of the Atlantic for the countless great advertising campaigns of The Martin Agency, is proposing concrete solutions: Specially trained dogs should fix it and look at people's paws. And if that doesn't work, the Geico app with its "do not disturb" car mode will do its job: If you activate it, you won't be disturbed while driving and therefore won't be distracted. Although this is a perfectly acceptable idea, we would still have preferred the dog solution.
