The man cave and its roommates: Geico starts the new year strong as a bear
A new commercial from U.S. insurer Geico shows how to perfectly balance the various housing needs in a marriage.
She wants to live close to nature and he his "Man Cave". In English, a "man cave" is a "retreat" for men - often set up in the basement or in a garage. There, where men are still allowed to be men and can pursue their most important needs in peace: Sports broadcasts, video games, beer, sofa.
The couple in one of the latest Geico spots shows how it's done. They took the various requirements for building a house into account right from the planning stage and put the cave theme and the nature requirement directly into practice.
The insurer, which now has 1.7 million advertising-enthusiast subscribers on YouTube and is celebrated worldwide for its campaigns created by The Martin Agency, is off to a strong start in the new year.
