The BVG sneakers were sold on Tuesday - what became of them
The BVG sneakers went on sale on January 16. As expected, they sold like hotcakes.
As expected, the sneakers that Jung von Matt launched for Berlin's public transportation company in collaboration with Adidas were gone quickly (Werbewoche.ch reported).
The EQT Support 93/Berlin offers three reasons for real hype: firstly, it is limited to 500 pieces - a must-have for every sneaker collector. Secondly, a BVG annual pass is printed on the strap, which costs four times as much even without the sneakers. The price for the BVG sneakers: 180 euros. Thirdly, it is instant cult because its design integrates the pattern of the BVG seat covers.
According to reports in various German media, people were already queuing outside the two sales outlets on Sunday (!) to be among the first buyers on Tuesday. Unsurprisingly, everything was sold out in no time at all on Tuesday.
A look at Ebay shows that this was not just about a passion for collecting, but primarily about money: Almost 50 of the 500 pairs are currently being offered on the auction portal alone. Sometimes at absurd prices. For example, the number 1/500 in size 42 is said to cost 4999 euros (or suggested retail price). As many as 43 people are already watching this offer shortly after it was posted.
However, bids are already being placed on models costing around 1000 euros - and in some cases it is still days before the auctions end. In "common" men's sizes such as EU 43, the auctions are being watched by around 200 interested parties, even at prices from 1500 euros upwards. A pair in size 45 for 2999 euros (or suggested retail price) is being watched by as many as 52 people. It is quite possible that the shoes will end up going for around 1500 euros.
It remains to be seen where all the other sneakers have ended up and whether they will one day change hands for much higher amounts. But it can be assumed that they will. Because this is not just another hype bubble, but a genuine, sought-after product. Produced by a company that is already very popular with sneaker hunters. With a design that enthusiasts would probably buy even without the fuss. The campaign: a direct hit! (hae)
