The most alcohol-free advertising idea in a long time
Non-alcoholic beer isn't easy to stomach. Especially not with this campaign.
Ideas the world has been waiting for: VW has launched its own non-alcoholic beer in Argentina. For the people who drive home. And because German cars and German beer actually belong together, but don't go together.
This brainwave was paid for by DDB. Perhaps the campaign was successful in reality and only the case film was conspicuously lame. Whatever the case, a big client name and a prominent agency name do not a creative spring make. At least we now have the first beer-brewing automotive group. Maybe that's at least enough for an entry in the "Guinness Book of Records". (hae)
