Designed to be deleted
The dating app Hinge promotes itself by pointing out that users will soon delete it.
Nothing speaks more in favor of a dating app than that you will soon no longer need it. Because it has fulfilled its purpose and from now on just bums around on your smartphone. Hinge boasts that you are particularly good at wanting to be deleted.
This is a little reminiscent of Parship. The online dating agency has been advertising for years that it's happy to lose customers every day ("...because we lose them in pairs.") But the partner exchange can't quite keep up with the cuddly fur app symbol from the Hinge campaign launched on Monday.
