The Thatchers apple does not fall far from the tree

The Thatcher family from Great Britain has been producing cider for over 100 years - and is unwaveringly carrying the business into the next generation. Since 1904, the family business has been cultivating apples in Somerset, England, which are processed into an alcoholic beverage in the old tradition. The company is independent and anchors itself in the soul of English society through sponsorships of football and rugby teams in the southwest and the world-famous Glastonbury Festival, among other things. Also central: good advertising. The "Farm and Family" campaign, which the Joint agency launched on Tuesday, celebrates the down-to-earth nature and honesty of the family farm. An ambitious presenter is brought down to earth. To the ground where the apple trees of the Thatcher family grow.