Respect the personal space
TBWA Finland shows the connection between Finns at a bus stop and a Nissan.
The Finns attach great importance to privacy, which makes them not so dissimilar to us Swiss in this respect. After all, many Swiss also value privacy and their personal space.
When Finns wait for the bus, the individuals in the waiting group spread out evenly at a respectable distance from each other, avoiding any interaction. Photos of such situations - taken by puzzled and amused passers-by - can be found all over the Internet, proving that this is indeed how it often goes.
Nissan and TBWA Finland were inspired by this phenomenon and relate it to the adaptive cruise control in the Nissan - because both automatically keep their distance.
