Shower away the stress of everyday life
Bathstore, one of England's largest bathroom retailers, is launching an advertising campaign that's a real stunner.
In the 50-second commercial "Wash away," a tense woman examines her reflection in the bathroom. Her body is littered with messages from her stressful everyday life - text messages, tweets, emails and other text messages. After everything slowly disappears under the Bathstore shower, she feels different - and visibly more relaxed.
The English agency Atomic is responsible for the campaign. The film was directed by Jaron Albertin, who won a Grand Prix de Cannes in 2015 for a campaign for the sporting goods manufacturer Under Armour. The handmade text messages on the body are by body painter and artist Emma Cammack.
