Corporate video for advanced
The U.S. agency Umault pokes fun at bad corporate videos in a campaign of its own.
Engaged people discussing at a meeting table, easy laughter and a guy pointing at some doodles on a flipchart. The whole thing, of course, in slow motion, underpinned by neutral, run-of-the-mill music whose license didn't put too much strain on the budget - finished, the corporate video that shows how oh-so-great the company is. And above all: how oh so boring. And unbelievable. Switch off quickly or look away.
Nobody likes such videos. But why do we keep seeing them? The Umault agency shows the "slow-motion-conference-room-collaboration shot" and asks the question: "are you trapped in a corporate video?"
The humorous Self-PR should save one or the other communications officer from making the mistake of falling into the blah-blah corporate film trap themselves. And instead, choose an agency that understands its craft.
