Casual Friday

Tenue Légère for the guards of the British royal family. At least in the minds of the creatives at The Martin Agency - the agency that has always turned the US car insurer's commercials into audience favorites. And in the case of the "Unskippable" campaign, Grand Prix winners in Cannes.

The "Not surprising" campaign has been running for almost a year and is regularly supplemented with new commercials. In February, for example, Caesar on the Caesar Salad was quite surprising:

The idea of ordering a getaway car via a driving service app was also much more surprising than the savings potential of switching to Geico:

And in September, the audience - Geico's YouTube channel alone has 768,000 followers - was surprised with what was probably the first virtuoso triangle solo in the history of classical music. Surprising! (hae)