Burger King lets the Whopper go moldy

It has been documented countless times that McDonald's burgers can be kept for months (and sometimes even years) and do not spoil visually. A phenomenon that always makes you wonder and, for example. here explained in detail. Often, the background of the experiments is unclear. The fact that McDonald's products are pumped full of chemical preservatives is unlikely, but is readily accepted by the Internet community.

Burger King is still so right - and enters the counter-evidence: In a campaign launched on Wednesday, a Whopper is left to mold by every trick in the book. Hashtag: #NoArtificialPreservatives (no preservatives). What emerged are disgustingly beautiful images with which one would not normally advertise one's own food. Of course, it can be assumed that optimal mold conditions were created for the film - and at the end of the day, all fast food giants also only - or not only - boil with water.

The campaign, which was created in a collaboration between the agencies Ingo, David and Publicis, also includes print subjects worth seeing.