Let's get the hell out of here!
Public transportation can be a hassle. It's good when the trips aren't too long, at least. That's what the Copenhagen Metro is promoting.
As convenient and practical as it is, public transport has its annoying sides. Where so many different people come together in such a confined space, sooner or later someone gets on your nerves. Noise, stench, inappropriate behavior - there's always something.
Transport providers can gloss over this in their advertising and show only harmonious passenger arrangements. Or, as in the case of the Copenhagen Metro, you can advertise that the journeys are so short that you can quickly get out again.
The campaign was created by the Hjaltelin Stahl agency. It caught the eye at the Epica Awards 2019 - where it won gold in the "Transport & Tourism" category. Have a good trip!
