Blonde, 34, pretty: sex advertising in the animal world enrages family man

Where blondes, NOT STUPID (but horny!), meet this year's Kaktus-Chilbi in Schafisheim AG: the animal world (photo: reader reporter 20 Minuten).

A genuine advertising scandal fills the summer hole: "In an animal magazine, which advertises with "reading fun for the whole family", salacious advertisements are printed in the back", wrote 20 minutes on Tuesday.

The fact that "reading fun for the whole family" and phone sex do not go together optimally is also seen by Wildlife-publishing director Beat Kaufmann. The ads are not intended for children, he says, smoothing the waters for the children. 20 minutes. "That's why we specifically didn't put them in a separate section, so they don't stand out as much." Such ads would be in any magazine - if they didn't get a response, no one would commission them, Kaufmann argues. That makes sense.

And the publishing director mentions another detail that speaks for the continued existence of slipperiness in the animal environment: In contrast to all other advertisements, erotic ads have remained stable over the past 15 years. Balm for the battered print soul. The fact that sex ads apparently still work and are indispensable to certain print titles in times of dwindling advertising revenues is also demonstrated, for example, by the View, whose daily grubby corner also looks like it's straight out of the 80s in 2019.

That in the Wildlife The fact that not only rabbits but also weapons, clairvoyant sessions and sex have been sold since time immemorial is brought to the attention of the editorial staff and the father of the family by 240 enlightening reader comments. "Since I know the animal world it has also such advertisements" or "the animal world was with us in former times always a guarantor for reading fun, naturally also because of the relevant announcements", is there for instance said. Readers seem to be largely in agreement that this storm in a teacup - if it has already been ignited - does not necessarily have to be in 2019.

That the Wildlife has been known for decades not necessarily as an animal and family magazine, but above all as a colorful marketplace for services and products of all kinds, seems to have been known neither to the author, nor to the enraged family father. Reader T.I. was correspondingly perplexed when he discovered erotic advertisements in the classifieds - after he had put the supposed animal magazine sent to him into the hands of his 8- and 10-year-old children. 20 minutes cites two particularly shocking examples:

"Very discreet, for unforgettable eroticism", it says, for example, or: "I am slim [...], tender and erotic".

Another scandalous ad: "Blonde, 34, pretty! NOT STUPID but horny! Phone sex?"

The problem: After consuming the animal world, which was advertised as a family magazine, the two children concerned told everyone - including at school - "about phone sex, transsexuals and the like."