Please skip!
M&C Saatchi is reimagining the way people skip YouTube ads.
Pre-roll campaigns that deal creatively with the skip problem have been a common theme at this point. recently the theme. But what M&C Saatchi from Australia came up with for the Commonwealth Bank is something we haven't seen before: a protagonist who begs the viewer to press the skip button to get him out of his predicament. Here: running into the creditor in an unpleasant way. Like a nightmare with a wake-up button. Great - and probably not the last campaign based on this basic idea. (hae)
