Harassing targeting
For International Women's Day, Ogilvy Paris gave men an idea of what it feels like to be harassed.
40 percent of all women in France have avoided public spaces in the past for fear of being harassed on the street. And 100 (!) percent of all women who use public transportation in France have already been harassed or sexually assaulted. However exactly these figures were collected, they are always worrying.
For International Women's Day, Ogilvy Paris therefore carried out a campaign on behalf of three women's organizations to make the opposite sex more aware of what intrusiveness, harassment and harassment mean. In collaboration with popular French (men's) media (GQ, Konbini, SoFoot, Libération, BFM, L'Express), men were harassed by targeting mobile banners. Anyone who said "no" and clicked away the banner was subsequently shown even more intrusive and brash ads. More and more intrusive, more and more outrageous. In the end, the male victims were invited to use the hashtag #NONC'ESTNON to raise their voices against harassment in public spaces on Twitter and Facebook.
Did it work? And whether the right recipients were sensitized? As always, we don't really know. Especially as the campaign is still ongoing. But if it has only made one harasser think twice, the campaign has certainly been worthwhile. (hae)
