Soon it's Taco Tuesday again
Leo Burnett Chicago promotes Pace taco sauce with a flawless Western.
Tuesdays are for tacos - at the latest after this commercial, that should be clear to everyone. By the way, this is not an advertising invention, but a tradition that is commonplace in many US cities: people go out for tacos on Tuesdays. Restaurants offer special promotions, similar to happy hours.
Taco Tuesday is particularly widespread in Southern California coastal cities - in the wild West, however, there still seems to be a need for education.
