Alps gold
In Russia, there is a chocolate brand called Alpen Gold. FCB Moscow is showcasing this burst of flavor.
Alpen Gold was launched in 1992 by German food company Stollwerck specifically for the markets of the former Soviet Union (and is now owned by Mondelēz International). Since 1997, the chocolate has been produced in Russia and, according to the Wikipedia - except for the name - has nothing to do with the Alps. At least from the Swiss point of view, not necessarily a competitive advantage. Since it is well known that the best chocolate is produced in this country - with a large gap to Belgium and an even larger gap to the rest of the world.
Nevertheless, the protagonists of the FCB campaign seem to like it. The Alpine Gold taste experience must be impressive. The campaign: worth seeing. Even if it is somewhat reminiscent of the Pampers campaign "Baby Poo Face" by Saatchi & Saatchi London from 2015. It's at least good enough for Alpen Silver. (hae)
