But please with flame

They're grilling at home, too: Burger King has released photos of the former homes of McDonald's executives in the U.S.

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Burger King grills its burgers over an open flame. Unlike its main competitor McDonald's. A difference that has to be pointed out again and again in advertising. The eternal foppery reached a climax in April of this year, when the David agency published the former estates of McDonald's top executives in the USA. With the discreet reference to the barbecues in the garden: "Flame grilling is hard to resist. Because: at the end of the day, even at McDonald's, you stand on the flame. That point clearly goes to Burger King. (hae)

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