60 years of Christmas with Carrefour
The French supermarket chain Carrefour is celebrating its 60th anniversary with a nostalgic Christmas campaign.
Anyone who is 60 years old has also experienced Christmas 60 times. And - at least in France - eaten 60 Christmas geese. With #60NoëlsDéja, Carrefour positions itself as a faithful, reliable companion in people's everyday lives. The world keeps turning and Carrefour provides the ingredients as a constant. The campaign, created by Publicis France, takes the viewer on a journey through time and underpins it with the song "Gli Altri" by Françoise Hardy from 1967.
