Zoomer Agency launches El Tony Mate Zero with authentic Zero moments
For the launch of «El Tony Mate Zero,» Zoomer Agency is producing a brand campaign and video series that consistently features real people. The «Everything starts from Zero…» campaign highlights personal new beginnings and doubts—such as those of artist Luca Belotti or DJ Jess Mawi—and links them to the brand’s motto, «Trust Your Madness.».
With the campaign idea "Everything starts from Zero...", the Zoomer Agency is realizing an image and video series for the market launch of the new product "El Tony Mate Zero" that consistently focuses on real personalities. The posters and visuals not only convey an overarching claim, but also individual messages from the people portrayed - for example from artist Luca Belotti or DJane and producer Jess Mawi.
Their statements stand for personal zero moments, for doubts, new beginnings and the courage to follow one's own inner drive. El Tony links these personal messages with the brand's own attitude: Trust Your Madness. The campaign shows that trust in yourself is the starting point for development - and that you can achieve something if you continuously follow your own path.
Analog photographed imagery
This attitude is visually supported by a completely analog photographic world that conveys authenticity and closeness. Instead of interchangeable faces, the motifs show real people in real situations. In this way, El Tony Mate Zero positions itself as a brand that does not dictate who you should be, but encourages you to trust yourself.
https://vimeo.com/1153892018/9670e8a64e
Responsible at Intelligentfood Switzerland: Florian Würgler (Marketing Director), Malena Weitgasser (Head of Digital), Oliver Rössler (Brand Manager), David Kurth (Digital Content & Campaign Manager). Responsible at Zoomer Agency: Fabio Martin (Director & Photography), Samira Büchler (Producer), Dario Heeb (DOP & Edit), Bardo Eicher (Sound Design), Linda Peter (Graphics/Animation)
