Four books that might interest you
Marketing, leadership, and organization are facing profound changes. New technologies, data-driven strategies, and agile ways of working call for clear guidance and practical approaches. In collaboration with GetAbstract, we’re highlighting four recent books that offer in-depth knowledge and practical tools for anyone looking to make their marketing and leadership practices future-ready.
In collaboration with GetAbstract, we’re highlighting four books in the fields of marketing and communications. This time: «The 10 Most Important Future Trends in Marketing,» «Negotiating Step by Step,» «Self-Organization Makes Sense,» and «Data-Driven Marketing.».
The 10 Most Important Future Trends in Marketing
Marcus Stumpf
Publisher: Vahlen
Year of publication: 2025
Pages: 287
ISBN: 9783800677825
Artificial intelligence, agile methods, influencers, and viral campaigns: The world of marketing is spinning faster and faster. Together with a team of nearly 20 experts, marketing researcher Marcus Stumpf conducted a meta-study on current trends in marketing and identified the ten most important ones. This book is a must-read for anyone interested in marketing or in a marketing leadership role who is looking for a comprehensive overview. It is also accessible to those who do not yet have experience in all areas.
getAbstract rating: 8
Qualities:
- Comprehensive
- Systematically
- Overview
Negotiate step by step
Achieve measurably better results.
Alain Lempereur, Aurélien Colson, and Andreas Winheller
Publisher: Frankfurter Allgemeine Buch
Year of publication: 2025
Pages: 368
ISBN: 9783962512170
Many executives go into negotiations relatively unprepared, the authors—all of whom are experts in negotiation—lament. In their guidebook, they offer far more than mere rhetorical tips. It is more of a strategic handbook that views negotiation as a controllable process. Instead of relying on intuition, the authors focus on the „three Ps“: people, problem, and process. Particularly valuable is the combination of classic Harvard theory with practical techniques used in police and hostage negotiations. Thanks to numerous real-world examples and checklists, the book can be put into practice immediately.
getAbstract rating: 9
Qualities:
- Comprehensive
- Feasible
- Practical Examples
Self-organization makes sense
A Guide to Modern Collaboration in SMEs.
Edited by Adrian Dätwyler, Andreas Enz, Stefan Lenz, and Markus Sulzberger.
Publisher: Versus
Year of publication: 2025
Pages: 256
ISBN: 9783039093403
To thrive in an increasingly complex and dynamic environment, many companies are turning to self-organized, agile teams. These teams promise flexibility and resilience. In practice, however, many approaches fail because the necessary conditions are lacking. This anthology addresses precisely these challenges. It explains the advantages of self-organization but also discusses the potential pitfalls in everyday business life. Ten real-world examples of self-organization in SMEs round out the more theoretical discussions.
getAbstract rating: 8
Qualities:
- Science-based
- Overview
- Practical Examples
Data-Driven Marketing
Measuring and Utilizing the Big Five Personality Traits Using the OCEAN Model.
Matthias weber
Publisher: Haufe
Year of publication: 2025
Pages: 256
ISBN: 9783648192832
Marketing thrives on knowing your customers. Only by understanding what makes a customer tick—or how a customer prefers to be addressed—can you create tailored offers. This book innovatively combines two key levers: the systematic collection of meaningful data and the development of psychographic profiles. Together, these open up new possibilities for engaging with customers and nurturing relationships. A clearly structured, easy-to-understand guide for anyone who wants to build a solid foundation for their marketing strategy.
getAbstract rating: 8
Qualities:
- Innovative
- Feasible
- Systematically
