The Marmalade stages Michelob Ultra with high-speed perfection
Wieden+Kennedy New York is once again relying on the expertise of The Marmalade for its new Michelob Ultra campaign. The Hamburg specialists combine high-speed shots and CGI to create an impressive product presentation.
Anheuser-Busch relies on the art of The Marmalade: the Hamburg-based studio impressively showcases the American light beer Michelob Ultra in two new international commercials. The focus is on an immersive tracking shot that follows drops from a can and merges seamlessly into a summery training scene.
Technical masterpiece
The live-action scenes were shot in South Africa under the direction of Matthäus Bussmann, while Torsten Eichten was responsible for the complex liquid shots. The Marmalade combines high-speed shots with CGI elements to create a fascinating visual experience.
Authentic immersion
"Merging high-speed shots with CGI elements is one of our core competencies," explains Torsten Eichten. "The main attraction of this project was to create an impressive and at the same time authentic transition from the macro world to real life."
Client: Anheuser-Busch Product: Michelob Ultra Agency: Wieden+Kennedy NY Production: The Marmalade Studios Service Production SA: ATOMIK Pictures Director: Torsten Eichten (Liquid shots) Matthäus Bussmann (Live action) DOP: Eike Rieche
