Team Connect and Micasa Invite You to Dream
As part of the long-term plan to further develop the Micasa brand, Team Connect was commissioned to develop a campaign for the new brand strategy. Throughout this close collaboration, the focus was on the individual needs and preferences of the customer base.
"In a world full of sensory overload, people long for a place of peace and security," explains Peter Petermann, CEO of Team Connect. "With its inspiring range and focus on sustainability, Micasa offers the perfect answer to this desire."
Micasa's new brand promise is therefore: We enrich people's lives by creating inspiring and lasting worlds of living and well-being.
New brand promise brought to life
Under the motto "Room full of possibilities", the new campaign presents Micasa as a source of inspiration for an individual home, not just as a furniture store. Two films and eye-catching subjects show how Micasa products can be combined to create extraordinary living environments based on the wishes and needs of customers.
"It's not Micasa that determines how people in Switzerland want to live, but the customers themselves," says Fabian Röthlisberger, Head of Marketing & E-Commerce at Micasa. "Micasa offers a space full of possibilities for this."
Sleep like a dream or enjoy together
What could be nicer than sinking into a sea of pillows and letting your dreams drift away? Or a meal together under a canopy of stars? The possibilities for creatively designing your own four walls are endless. Micasa provides the furniture and inspiration to make everyone's dreams come true. With a constant stream of new designs and durable materials, Micasa helps people in Switzerland to create their own personal "room full of possibilities".
Responsible at Micasa: Philipp Agustoni (Head of micasa), Fabian Röthlisberger (Head of Marketing & E-Commerce micasa), Samuel Huber (Project Manager MarKom), Carmen Probst (Brand Experience Manager), Kudret Yildiz (Media). Responsible at Team Connect: Bruce Roberts (Executive Creative Director), Julia Staub (Creative Director), Michael Gallmann (Senior Art Director), Jan Saurer (Graphics), Galina Helbling (Strategy Director), Susi Martin, Franziska Saxer (Consulting), Peter Petermann (Overall responsibility Team Connect), Petra Zehnder (overall responsibility production), Léa Ottiger, Michael Ottinger (project management production), Kosma Tyszkiewicz (producer), Jens Derler (production), Nicolas Caicoya (director), Barbara Manfredini, Pedro Juan del Rey (set construction), Markus Müller (photographer), sound studio JingleJungle
