Stuiq wins national creative account from Activ Fitness
The creative agency Stuiq has won the pitch for the advertising account of Switzerland's largest fitness chain. The Zurich-based agency will now develop the brand image and experiential communication for the 127 studios of the Migros subsidiary.
After 30 years, industry leader Activ Fitness is venturing a creative and communicative new beginning. For the first time in the company's history, movemi (a subsidiary of the Migros Group, which also manages the Fitnesspark brand) announced a creative pitch and invited renowned agencies to take part in the competition.
Stuiq prevailed in the large pre-qualification process and ultimately pitched successfully against two other agencies for the national creative budget. The Zurich-based agency impressed with bold ideas and a fresh look. At the heart of the strategy is a relaxed approach to fitness: no overambitious fitness attitude, body cult or body-shaming, but simply having fun with exercise and feeling good. This friendly approach is intended to attract more fitness customers in the future.
Activ Fitness operates 127 studios throughout Switzerland. The new campaign will be on display from January 2026. In addition, Stuiq is also developing live experience measures to inspire people in the studios and at surprising touchpoints.
