Normal launches freestyle campaign for gorilla school program
The Zurich-based creative agency Normal is developing an eye-catching campaign for Gorilla's new two-year school program. The goal is to introduce freestyle sports to Swiss schools through distinctive tags.
Gorilla, the initiative for freestyle sports, a balanced diet and a sustainable lifestyle, is expanding its offer for schools in Switzerland, the Principality of Liechtenstein, Germany and Austria. The new two-year school program introduces pupils to various types of sport on over 140 days and provides new impetus in the classroom.
The Zurich-based creative agency Normal is responsible for publicizing the programme. The campaign is aimed specifically at schools and teachers and creatively combines elements from the school world with the freestyle scene. Characteristic tags play a central creative role.
The campaign has recently been visible via various channels: in print media, on posters, on digital out-of-home surfaces and as an online banner.
Responsible at Gorilla Switzerland: Roger Grolimund (Founder) and Andrea Vizzarro (Marketing & Communication). Responsible for Normal: Martin Arnold (Text/CD), Sven Loskill (AD/Digital Director) and Hank (Tags). Responsible for animation: Detail.
