Creative ranking: the Goldbach Crossmedia Award returns in 2026
m&k traditionally publishes its Creative Ranking every year. Over the years, in collaboration with the ADC, we have consistently taken changes in the industry into account and made adjustments. We will do the same again in 2026.
The end of the year is fast approaching - and with it the traditional m&k creative ranking. Which agency will be ahead in 2025?
At the beginning of December, as every year, we will make the forms available for download in the newsletter for one week. We will then compile the ranking and publish it in the first m&k Magazine 2026.
Everything stays the same for 2025
Everything will remain the same for 2025, and we will only make a few adjustments in 2026. For example, the return of the Goldbach Crossmedia Award. This was part of the creative ranking for a long time, then dropped out and will return in 2026.
m&k, represented by Editor-in-Chief Anna Kohler and the ADC Board, discussed this together and approved it.
Anna Kohler on the decision: "Communication is in a constant state of transformation, which is why we at m&k, in consultation with the ADC, must also take this constant process of change into account. We look forward to including the Goldbach Crossmedia Award in the creative ranking again in 2026."
Philipp Skrabal, ADC Vice President and Advertiser of the Year "The Goldbach Crossmedia Award recognizes interdisciplinary creative storytelling - judged by a consistently high-caliber jury of clients, media experts, strategists and creatives. The perfect addition to the Swiss competitions."
Slight adjustments will also be made to the factors in 2026; this will be communicated next year.
Everything remains the same for the creative ranking, which relates to work in 2025.
