Zündstein promotes Mepha's HIV self-test
The Basel-based agency Zündstein has developed an online campaign for Mepha Pharma's HIV prevention efforts.
For the new "Do you know your status?" campaign, Zündstein focused on storytelling and created two animated films. Two different flirting situations end after three months with the same question: "Should I get tested?"
The content of the HIV prevention campaign can be accessed easily, quickly and anonymously on the Mepha website. In addition to the online campaign, Zündstein also produced a guide and other POS measures for pharmacies. All information on HIV and HIV self-testing can be accessed online using a QR code.
