Zündstein realizes image campaign for Mepha Pharma
The Basel-based agency Zündstein designed and implemented a multimedia image campaign for the generic drug manufacturer Mepha. TWmedia is responsible for media planning.
In the spirit of "reduce to the max", each subject, emoticon with avatar character, stands for an indication area of Mepha's broad generics range. These striking characters are intended to provide variety in pharmaceutical communication in their own unique way. The animated avatars are supported by short key messages such as "Payable Xsundheit", "Heartily affordable", "Painless prices" and "Ask for Mepha generics."
The spots were broadcast for two weeks from the third week of October on eBoards and ePanels at highly frequented stations such as Zurich, Bern, Basel, Geneva, Lausanne, Bellinzona and other stations.
The campaign will also be accompanied by an online campaign, a public transport campaign with outdoor advertising on streetcars and buses and POS measures in pharmacies for a period of four to six weeks.
